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 Contest

 

- Test, Interview, Focus Group

- Ethnographic observations.

- Guerrilla test 

- Field Trials 

Digitali

 

- Remote User Test

- Webcam Focus Group

- Web Discussion Forum

 

 

Tradizionali

 

- Lab User Test

- Focus Group de visu

- Survey on line

 

Our tools

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The UX Lab is the first national and European laboratory with an accreditation according to the UNI CEI EN ISO/IEC 17025 standard for the evaluation of Usability and User Experience

LAB N. 105

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The User Experience Lab is accredited by Accredia  the National Institute for usability and user experience evaluation (products, services, apps. sites...)

ACCREDIA, according to UNI CEI EN ISO/IEC 17025, recognizes the value of our proprietary methodology for Usability and User Experience evaluation and the value of the measures taking account of the different moments of  service lifecycle.

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The User Experience Lab in 

UX Lab

"Poor UX teams deliver the UX people ask for. Great ones deliver the UX that people need.”

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Who we are

How to contact us

Italiano

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Our methodology, supported by more than 25 years of experience, is applicable to:

- Products: smartphone, tablet, Wi-Fi and Fibra modem, Router, ...

- Website: TIM and Group companies portals

- App: MyTIM, Top App Selected by Tim, Teleabarth, My Experience

- Media&TV: TIMvision, TIMmusic, TIMgame, TIMreading

- Innovative Solutions: Smart Home, Remote Assistance, NFC Payments, Wi-Fi Onboard Trenitalia

- Manuals: Quick Guide modem Fibra, modem Wi-Fi

We carry out our activities in the laboratories of Turin, Rome and Naples

 

 

 

 

 

 

Areas of action

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Our tools

Tradizionali

Contest

Test, Interview,

Focus Group

Guerrilla Test

Hetnographic Observation

Field trial

 

Focus group de visu

Survey on line

Lab E2E user test

Remote User Test

Webcam Focus Group

Web Discussion

Digital

"immersion activity" in contexts with particular targets to get in-depth knowledge and

   capture emotions and perceptions

 

-  individual interview in our usability laboratory equipped with mirrored galss

In addition, we also perform:

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We promote Quality

 

 

 

Turin, via Olivetti 6, 10148

Rome, Via Val Cannuta 187, 00166

Naples, Centro Direzionale, Isola F6, 80143

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uelab@telecomitalia.it

How to contact us

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The UX Lab is the first national and European laboratory with an accreditation according to the UNI CEI EN ISO/IEC 17025 standard for the evaluation of Usability and User Experience

LAB N. 105

Who we are

We are a multidisciplinary team of experienced specialists, competent in Usability, User Experience, Ergonomics, Psychology and Communication, in addition to TLC, chemical and physical engineers 

User recruiting includes all the stages, from the screening to the choice of the most suitable users to the incentive management.

We manage the reasearch's planning and execution with  our customer, also recommending the method that best suits his particular needs.

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Our activities, implemented in our laboratories in Turin, Naples and Rome, range from user recruiting to the survey management and to the production of the final report.

 

 

During and after the research, we help the customer make sense of the observations, translating the results into insights immediately usable also through reports, videos, debriefings, analysis workshops, ...

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We engage actively end-users

 

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Our users are managed in full compliance with current regulations regarding privacy

The UX Lab engages actively end users, to learn about their behavior and deepen their needs and expectations, in order to guarantee the perceived quality.

We also involve our “friendly users”, profiled according to socio-demographic characteristics and ability to use TLC services and products.

The involvement takes place both in the definition phase of the concept and in terms of services/products already implemented, to highlight any critical issues and to improve them in a possible redesign phase

Queste alcune

delle nostre attività:

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Qualità Video

Valutazione sulla qualità soggettivamente percepita dei servizi video all’aumentare della saturazione a traffico sui trunk

 

Qualità Audio

Individuare la correlazione tra la  soddisfazione del cliente e parametri tecnici in rete

 

Multimedia

Trial

Visite

esterne/interne

Internet/Intranet

Survey/User Test

Riprogettazione Home Page Intranet 

Conduzione focus group per raccolta needs in merito alla HP e validazione proposte tramite survey

 

Sito Corporate

Valutazione euristica su proposte statiche di nuova homepage (sia in versione desktop sia in versione mobile) 

ACCREDIA

Predisposizione materiale per visita ispettiva annuale

 

Visite

LAP, neoassunti, scuole, università, altre linee aziendali,...

 

 

User Test TIMVISION

Rivisitazione nuova UI Timvision, con soluzioni prototipali, su Connected TV e terminali mobile,

con il coinvolgimento di clienti TIMvision

 

Survey

"Censimento navette e mezzi privati Roma e Pomezia" : stesura e pubblicazione questionario

 

HomeEnergia

Conduzione sperimentazione con un campione

di colleghi. Quasi conclusa la fase di installazione

dei dispositivi

Trial Virtual Assistant 

Trial con i colleghi Wholesale per la valutazione della UX e Usability dell’assistente virtural TIM

 

Trial CUTO di Cisco (Ultra Traffic Optimization)

Sperimentazione in ambiente di Test Plant  con valutazione misurata e soggettiva sulla QoE

 

 

 

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Technical measures and customer satisfaction guide the development and launch of the products/services. Quality and User Experience guide the products/services offering towards the best user experience.

Since 1993, we have been the competence center in TIM for Usability and User Experience issues; we work to promote the quality of user centred services; the "user" is the focus of all our activities; he can be both a colleague, who is in Smart Working, and a customer, who Usability and User Experience are evaluated with.

Any solution has to be easy to use for the user, but also has to satisfy one of his need, has to excite him, make him feel part of an ecosystem

 

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